Remove "I Think" & Replace With "I Know!"
Think of us as your “Behind the Scenes" marketing laboratory”. Every large company spends hundreds of thousands of dollars each year on ongoing market research and concept testing to stay ahead of the competition. Doing this allows those companies to: Gain key insights and analytics on lead acquisition, discover the right keywords and offers and replace opinions with facts... and the facts are numbers. Now You Can Too!
FACEBOOK AD CONCEPT TESTING (F.A.C.T.)
Concept to Market in 4-6 Weeks
1. We develop a Lookalike Audience from your database and create a targeted Facebook advertising concept test that features a series of ads, lead magnets and landing pages.
2. We then perform classic concept testing to see what resonates best among various target group segments. Testing will include: Positioning, Branding, Messaging, and Lead Magnet Offers.
3. In around 4 weeks, a Facebook Advertising Concept Test should reveal a winning direction for your businesses positioning and/or messaging and/or lead magnets. Winning ideas and creative will be featured and rolled out on your website and social media pages.
NEXT LEVEL PERSONALIZED MESSAGING
We will develop a LinkedIn, InMail Concept Test that will be used to deliver targeted, personalized messages and content right into your target audiences LinkedIn messenger. In around 3 weeks, the LinkedIn InMail Test should reveal a winning direction for messaging that resonates with specific target groups.
- A/B – Testing – We test & measure everything to learn what resonates best.
- Conversion Tracking – We track leads from your InMail campaigns, understand the ROI of your spend, and Optimize for the results that matter most.
- Targeting – Reach your highest valued audiences.
- Bidding & Budget Management – The winning direction is the first step in helping you successfully identify messaging that effectively reaches prospects on LinkedIn and other channels.